Club de Notables CMS
 
With the official recognition of the Universidad Intercontinental, the magazine ConvencioneS, pioneer and leader in the industry of meetings tourism, offers its training plan and professional update in the segment of congresses, conventions and incentive trips by delivering its Certification Program in Conventions CMS Specialist Certified Meetings.



Testimonials


""I am very happy to see the launch of the CMS program by Fernando. Fernando has proven globally, through his publications and expos a huge long term commitment for the meetings and events Industry. I am certain that is incursion in the Field of specialized education will be a huge success. To ICCA he requested advices in our area of expertise for the content of the CMS, in the area of international congresses and we believe our contribution will help develop a complete and professional program. l".


Martin Sirk,
Chief Executive Officer,
International Congress and Convention Association (ICCA) 2009



" I see that you have worked tremendously in this certification. It is fantastic that you can have a new product in a year when people really need it!!

We wish you long success".


Brenda Anderson,
Chief Executive Officer,
SITE

Feature:

Entry Level Certification for the MICE Industry.
 Officialy recognized by the Intercontinental University.
The CMS is endorsed by the prestigious Universidad Intercontinental, CONPEHT (Panamerican Confederation of Schools of Hospitality, Gastronomy and Tourism ), (AMDEM) Mexican Association of Destination Marketing, SITE Mexico Chapter (Society for Incentive Travel Excellence), AMAV (Mexican Association of Travel Agents) and AMHM (Mexican Association of  Hotels and Motels). and ACTUAL (Association for the Culture and Tourism in Latin America.
 continuing education credits towards MPI; SITE AND CIS recertification.
International and well recognized Faculty.

 

Break Down
 
Editorial
10
Government
361
Audio and Video
220
Airlines
3
Faculty
75
Restaurants
36
Students
591
Suppliers
225
DMOs
142
Meeting Planners
1,177
Hotels
1061
DMCs
353
Exhibit Hall
328
Total
4,582

Certification Process

The certification to the destination or the individuals will be delivered by the prestigious Convenciones Magazine, endorsed by the prestigious Universidad Intercontinental, CONPEHT (Panamerican Confederation of Schools of Hospitality, Gastronomy and Tourism ), the certification is valid for 3 years.

 
MODULES
CONVENCIONES 3G

MODULE 1
UNDERSTANDING MICE BUSINESS AND THE VALUE CHAIN

At the end of the Module, the participant will understand the Value Chain of this segment of the Industry and the difference between the objectives events.

  • Congresses.
  • Conventions.
  • Seminars.
  • Incentive Trips.
  • ExpoS
  • Other groups such as wedding or religious.
  • Specialized Organizations.
  • DMO´s
  • Specialized Agencies.
  • Incentive Houses
  • PCO´s.
  • DMC´s.
  • Production Houses.
  • Hotels.
  • Expo and Convention Centers.
  • Other specialized suppliers.

MODULE 2
EVENT ORGANISATION

At the end of the Module, the participant Will have the capacity to apply and understand the administrative process in the organization of all type of events.

  • Who is the event planner.
  • Participant Profile and historical analysis of previous events.
  • Budget.
  • Destination Selection.
  • Hotel or Convention Center selection.
  • Ground and Air transportation.
  • Food and Beverage.
  • Site inspection.
  • Tools for the professionals.

MODULE 3
EVENT MARKETING

At the end of the Module, the participant will understand the different aspects of modern specialized marketing for the development of their own strategies.

  • Commercial Intelligence and hard
  • Identifying the client and his requirements.
  • Benchmarking.
  • SWAT analysis as a destination or company.
  • Design of a business and marketing plan.
  • Specialized Jargon.
  • Specialized Media.

MODULE 4
COMMERCIALIZING

At the end of the Module, the participant Will be able to establish clear marketing and sales strategies and tactics in the different markets.

  • World trends.
  • Associations of our industry.
  • Public relations programs for everyone.
  • Trade Expos.
  • Budgets and ROI.
  • How to generate new business.
  • Closing sales.
  • The actors- buyers and suppliers.
  • Bidding Process and Bidding Book to win congresses.
Contact

compradores@meetingsmexico.com

T (55) 5148-2250 F (55) 5148-2252
Mundo Editorial S.A. de C.V.


Con el reconocimiento oficial
Auspiciado por
UIC
CONPEHT
Reconocido por
Site Mexico
AMAV
AMHM
Río Tíber 100 Piso 3, Col. Cuauhtémoc, México, D.F. 06500 Tel.: (55) 5148-2250 Fax: (55) 5148-2252