This Certification debuts during the M & E October 2017 Edition in Nuevo Vallarta, Mexico. The certification is Intellectual property of Procesa Group and sponsored by Convenciones Latinoamérica Magazine, and  Rapidxpert.com.

Included in the program of M&E for its pragmatic professional content and avant-garde presentation.

The certification specializes in show and events production and operation.

TYPE OF EVENTS

Attendees will learn how differentiate the various types of events and their characteristics

WHAT IS CREATIVITY?

Make the participant aware about the importance of taking into account the human emotional response during the organization of an event or show.

• Analysis of the concept of human emotion

• Analysis of the creativity concept and it´s process

• Creativity paradigm.

THE CHALLENGE OF INNOVATION

Acknowledge the importance of taking into account the context and socio-economic environment surrounding the event or show organizing process.

The relentless questioning of our traditional ways for organization and production. As well as the need to assume an attitude of continuous innovation in the daily basis.

TRANSCENDENCE

PERCEPTION

All successful events follow this 5 Phases; the fulfillment of each phase assures their success.

Participants will learn to identify the necessary steps to follow in each of these phases in order to develop a successful event.

2.1 RESEARCH

They will learn the value of an effective research in order to determine the needs, tastes, desires and expectations of the attendees and main buyer of an event.

2.2 DESIGN

• Design Elements

• Creation of a production Concepts

• How can a space be adapted to meet the needs and tastes of the attendees?

• Roles of the elements of an event: lighting, space, movement, sound, decoration.

2.3 PLANNING

•  Mission, vision and objectives

•  Basic methodology for a Proposal development

• Time Management

• Budgets and quotations

• Risk Assessments

•2.4 COORDINATION

It will provide the participant with basic information about technical equipment, management of human resources and materials for an event or show production.

• Production

• Food and Beverages

• Audiovisual, lighting, sound.

•  Special effects

• Music and Entertainment

• Stage Management.

• Schedules & Diagrams

• Time sheets

• Rehearsals.

2.5 EVALUATION

Determine a SWOT analysis in order to evaluate the results.

Module

Introduction to

event management

Module

Phases of event

management

3.1 MARKETING FOR EVENTS

Techniques for the promotion of Events

3.2 EVENTS AS A MARKETING TOOL

3.3 SPONSORSHIPS

Module

Marketing for events