Academic Objectives:


• Enhance the specialization in association congress management

• Guide individuals towards a new culture of strategic business

• Raise the level of competitiveness of the meetings and events industry

The Certified in Congress Management education program was created by Fernando Compeán with over 40 years in the meetings and events industry. This education puts together the fundamentals of association congresses. Whether you are a planner or a supplier this certification covers the essentials to understand this type of events and rapidly become more competitive.

This "in person" certification consists of 16 hours of education and a multiple choice exam.

Certificación CCM (Certified in Congress Management)


• WThe need to face to face.

• Market Characteristics of Associations.

• Organization.

• Types of Congresses.

• Associations.

• Associations Events.

• Congresses.

• Exhibitions.

• Bidding Process / RFPs and purchase orders.

• Specialized Organizations.




• The nature of Congress.

• Phase 1: Preventing

• Phase 2: Planning.

• Phase 3: Operation.

• Phase 4: Supervision.

• Phase 5: Evaluation.

• Tools and Instruments.

• Commercialization.

• Marketing Plan.

• Marketing Plan Elements.

• Market Research.

• Pomotion-Tools.

• Media Plan.

• Specif Strategics.

• RFP Request for Proposal.

• Advantages of Commercialization Online.


• Strategic Alliance in Congresses.

• Event Marketing Trends.

•  The origin of the congresses.

• Meeting Planner.

• PCO'S.

• Hotels.

• Laws Impact.

• Venues / Convention Centers.

• Air transportation.

• IAPCO (International Association of Professional Congress Organizers).

• TO’s  (Tourist Organization).

• DMO’s (Destination Marketing Organization).

• Catering.

• Business Platforms.




The value chain



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in Congresses



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